New display ad for Atlass Insurance

The latest Atlass Insurance Group ad to feature the Atlass team will be running in the upcoming issues of Yachting magazine, Yachts International and Invictus. The Atlass team was photographed on the deck of the 73.6 meter (241 foot) custom expedition motor yacht Pegaso. The boat was docked north of the 17th Street Causeway bridge in the Intracoastal Waterway. The photo was shot by Charles Datlen from a dinghy in the Intracoastal Waterway and shows Pier 66 in the background.

About the ad: This is the latest in a series of ads for Atlass Insurance. Over the years as the number of team members has increased, the boats have also increased in length. In this ad, in order to get the whole boat in the spread the photo had to be taken from some distance away. As a result, it's not easy to discern the individuals on deck. To compensate for this, a close-up of the people on the aft deck is available for viewing on the Atlass Insurance Facebook page.

About the photo shoot: On the day that the boat was available, the weather was very uneven with intermittent clouds and sunshine. To complicate the shot, boat traffic on the ICW was as busy and unpredicatble as ever. At least it was a weekday so we didn't have to deal with the weekend boat traffic. 

The main office of Atlass Insurance is in Fort Lauderdale, Florida and two additional offices are located in Coco, Florida and Newport, Rhode Island.