Build web traffic by capturing foot traffic
Take advantage of the opportunity to turn the foot traffic into web traffic. The Palm Beach International Boat Show is around the corner. The boat show is a great place to meet potential customers face to face.
Traditionally, print materials have been rather pricey to give away to just anyone walking down the docks. The large yachts don't want "just anyone" wandering around their decks. A website is different, once it's up and running, adding more traffic doesn't cost a penny more.
6 tips to build website traffic before the boat show:
- Make sure your website is completely up to date.
- Have a sign up for email updates on the home page.
- Create a "boat show special" or a "boat show newsletter"
- Confirm that all print collateral has the correct URL for your website.
- Promote your blog.
- Use signs.
For more information on building website traffic at trade shows, read our previous post on 7 Tips to Build Website Traffic at the Boat Show.
These tips are written with our marine industry accounts in mind; but are useful to any trade show exhibitor.
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