Yacht video production for charter and brokerage

A yacht video that promotes a boat for charter or sales should be filmed and produced at the highest quality that time constraints and budget allow. Yachts by their very nature are a unique luxury item. Qualified yacht buyers and charter guests expect excellence in every facet of their lives.

How yacht videos are produced by Laser Advertising
Initially we work with a yachting professional who is representing the yacht for the video project. Usually this contact would be the captain, the charter management company or the yacht broker. We learn the objective of the video, the highlights of the boat and the schedule available for shooting.

Our location in Fort Lauderdale is super-convenient for many yachts. Lauderdale is a center for yachting activity for boats who make this their home port and vessels passing through as they move between the Caribbean and Bahamas and northern latitudes and the Mediterranean. The Fort Lauderdale International Boat Show is another draw for boats that are on display for the yacht sales and yacht charter markets. As a result, this is an economical location for filming and producing yacht videos.

Most of our yacht videos are shot at the dock in Fort Lauderdale, just off shore or in the Bahamas. We often also use a combination of locations so we can work around the yacht's itinerary, weather, crew schedules, and maintenance.

Still photography and video can be shot at the same time. Combining a video shoot with a photo shoot is highly cost-effective. Preparing a boat to look its best complete with flowers, drinks, food and models takes some effort. The combined shoot means that in addition to a video, the yacht will also have stills suitable for brochure work.

Editing, music, and voice over work is done here in Fort Lauderdale. During the editing process, the yacht professionals involved in the project will have the opportunity to see the video as it takes shape and to have input in the editing process.

Telling a story is essential. In our experience, nothing "sells itself" and yachts don't sell themselves either. Each yacht owner, yacht designer and yacht manufacturer has gone to great expense to create a unique vessel. It is our job to inform the viewer of each yacht's unique individual qualities/ Since yachts have a position at the very top of the luxury market it is essential to tell a story. Using a cookie-cutter approach is not going to bring out the yacht's best aspects.

Call Laser Advertising at +1 954-760-4667 to find out how we can help you showcase your vessel to its best advantage for sale or charter.

Visit Laser Advertising's yacht video YouTube channel to see a selection of original videos we've produced for clients.