Laser Advertising launches a new CMS website design
Our old website was an artifact of the 90s. Like many antiques it was cumbersome, difficult to maintain and hard to use. This new website keeps the content and style of our old website. We maintained the continuity and kept what was working for us. This new site is easier to update and keep current.
This new web site is easier to update and maintain on a regular basis. We’re able to new content on a variety of topics related to the services we provide: advertising design, print projects, video, photography and marketing on a ongoing basis. This is a system that we're using for ourselves and for our clients as a method of improving search engine optimization and page rankings.
The ability to make consistent (and continuous) updates to your web site is a key component in optimizing search engine results and page rankings. The fast changing world of advertising is a puzzle with solutions that change from day to day and week to week. We started an informal blog WaterCooler that covers client projects, the boating industry, and special events. To our surprise we found that were getting excellent page rankings on Google searches. We're continuing that blog and now using the knowledge we've gleaned from the process to improve our corporate website LaserAdvertising.com.
At Laser Advertising, we continue to believe in the power of print media for our clients and we use print media to promote ourselves as well. We have found though that it is increasingly important to build and maintain a web presence that contributes to the brand 24/7. The combination of print, video and web is working for us and we're putting our knowledge to work for our clients too. We are working on SEO (search engine optimization) and improving Google search results for clients in the yachting and travel industries.
2 Comments
Reader Comments (2)
Thanks so much for this article; it was very helpful and very well explained!
It is an update information for me. In my list only three CMS name are present for website design, but your article updated my list and one more new name to be added in the list.