Boat show postcards attract and inform attendees

Boat show season is here and postcards are an effective and efficient way for exhibitors to communicate with their market. Let your clients know that you will be at the show and available to assist them.

September is the kick-off of the boat show season with Cannes Boat and Yacht Show on the 8th through the 13th in France. The 40th annual Newport International Boat Show will be held on the 16th through the 19th. The Monaco Yacht Show will be the 22nd through the 25th. And that's just the beginning with shows through the rest of the year and into 2011. The Fort Lauderdale International Boat Show -- the world's largest in-water boat show is scheduled for October 28 through November 1st.

These shows are great for yacht buyers, owners, and individuals thinking about taking a charter yacht vacation. Where else can they see so many quality vessels in one place and looking their best? This is the best opportunity to compare the boats on their short list side by side. But this abundance of choice can also be daunting.

The yacht buyer or charter guest has so many choices: choices of venues, choices of vessels, choices of brokers and brands. Exhibitors can help their clients focus by communicating key information about their presence and personal service available to them at the show and throughout the boat show season.

An excellent way to communicate to clients with clarity and simplicity is to send out an attractively designed and quality printed color post card. This simple format captures attention and helps the customer to focus on a few key points. The exhibitor can narrow their client's attention to where they will be, what boats they have on offer, and how they will help the client enjoy the show with personal service.

Boat show exhibitors do their customers a favor by helping them to make sense of the show. Exhibitors do themselves a favor by getting a succinct message directly into the hands of their clients.

Laser Advertising is a source of high-quality custom designed postcards. With your printed post card order, Lasesr Advertising also provides digital versions that you can email to your clients or put on your website. Let us know if we can help promote your business during the 2010-2011 boat show season.