Why your website is ignored

The problem of the wallflower website: all dressed up and going nowhere in search results and page ranking.

• Does your website look great and still doesn't get noticed?
• Is your website languishing way behind your competitors in search engine rankings?
• Do you have that sinking feeling as your page ranking drops?
• Or haven't you ever been near the top of search engine rankings?

It is frustrating to have no web traffic when you've gone to the expense and effort of a really great looking website. The frustration is compounded when your competitors show up well ahead of you in search engine results. 

The problem can't be your website's looks, you look marvelous! Clearly the problem is somewhere beneath the surface.

An truly attractive website design must perform two functions:

1. Capture the attention of search engines so they give you a good ranking
2. Capture the interest of the human visitor once they land on your website

Search engine love is blind.

Search engine results depend almost entirely on the underlying content of your site. What you can see may be completely invisible to a search engine. Here are some examples where a search engine "sees" nothing:

• You think your snazzy flash intro is compelling. To a search engine, it isn't snazzy - to the search engine, it's not even there.
• You've  loaded up your pages with "wow" factor photos. If you haven't included captions (visible to humans) or titles and tags (visible to search engines), these photos will also be invisible to search engines.
• You're written pages and pages of copy and included lots and lots of statistics. If you haven't focussed your writing on key topics, phrases and words the search engine won't be able to prioritize your site in the way you want.
• You've included an enormous database that gives human visitors tons of useful information. The search engine cannot see a single item in that database, it is completely invisible.

The human visitor can appreciate the graphic design your website provides. But if they never even get to your site, you have a real problem.

How to improve your search engine rankings and web traffic

Let's look at each of the examples above, one by one. These are the basic solutions for each:

1. Flash was pretty groovy when it first came on the scene but there are newer solutions that are search engine friendly.
2. Photos need to have descriptions visible to human visitors and information for the robots that index your site.
3. Focus your web pages, titles, and copy on key words and phrases that you want to target.
4. Include relevant information in the body of your html pages.

Need help? Laser Advertising has practical knowledge developing websites and blogs that increase visibility.

Post by Tracy Datlen, Laser Advertising



Comments

[mayank]

Thanks for sharing such useful information. The information provided is very very niche and this information is not available so easily. Therefore I thank the writer for the useful input.

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