3 reasons satisfied customers don't want to recommend your company

If you have a product or service that has limited availablilty, there is no reason for your happy clients to spread the word. In fact, it could be a very bad idea for them to promote your company.

Three reasons happy clients DON'T want to give positive word of mouth about your company:

1. You could become too busy to offer personal service.
2. You could become so popular that you no longer provide prompt service.
3. You could raise your prices because of increased demand.

Here's a real world example that pertains to us. There's a hotel in London, England that is an excellent value. The location is ideal: convenient to all forms of transportation with plenty of shopping, dining and services in the immeiate area. The hotel offers a full-on English breakfast buffet daily. The lobby area has lots of space to hang out and free internet access. The clientele is international and divided between business travelers and vacationing families. There's a private garden where one can have drinks or dine in the pleasant months. Considering all of the advantages, the price is economical compared to other hotels.

We've recommended this hotel to one or two friends but would never dream of posting a positive review on line (or even in this post) because I don't want things to change. We've always been able to get reservations, the service has been great, the price is right.

We've encountered many business owners who don't want to spend time or money on promoting, advertising or marketing their companies. Often they'll say that they don't need to because word of mouth is enough.

The question is: if you can't be bothered to promote your company, why should your customers?

Don't expect your customers to do your marketing for you. Word of mouth may work for products that are infinite like music or movies. But if you are providing a limited product or service, there's no reason for your satisfied customers to recommend your company.

 Post by Tracy Datlen, Laser Advertising