Build website traffic at the boat show
Take advantage of foot traffic to build website traffic during boat shows. When you've gone to the trouble and expense of exhibiting at a major boat show, your mind is at the show and not off in cyberspace. But the show offers a great opportunity to build website traffic during the show and after.
7 tips to generate website traffic at the boat show:
- Have your laptop open to your website during the show.
- Encourage visitors to your booth to surf your website.
- Take visitors to the sign-up page of your website.
- Ask if you can send an email with a link to your website right then.
- Demonstrate how easy it is to use your website on the cell phone.
- Bookmark your website on their cell phone.
- Invite them to sign up for an email of your boat wrap-up after the show.
Summary of traffic building ideas: You can generate actual traffic during the show by walking visitors through your website, step by step. Encourage them to check out the various features. Invite their suggestions for improvement. Get them to sign up for your emails. Plan a post boat show report to send out to new email addresses. Follow up after the show and keep in touch.
Background: The 51st Annual Fort Lauderdale International Boat Show is around the corner. Our clients are in the final stages setting up booths and preparing yachts for display. Exhibitors are there to make sales and to reinforce relationships that could lead to future sales. One way to develop relationships with potential customers at the boat show is to promote traffic to your website.
Laser Advertising designs websites and provides website content for the marine industry and the luxury market.
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