Digital printing options for last-minute or limited-quantity print runs
Digital printing presses offer great flexibility when your project is on a tight deadline or you only need a few full-color pieces printed.
In the lead-up to the Fort Lauderdale International Boat Show, clients are asking what their options for getting good-quality printing done in time.
When time is tight, digital printing is faster than the traditional offset method because:
- Set up for printing is minimal
- Proofing is quick
- Turnaround time is shorter
- Small quantities are more economical
As a rule, our clients are promoting very high-dollar products and services that are best presented by the highest-quality offset printing. Offset offers more choices in stock selection, varieties of ink and economies of scale on larger print runs. However, sometimes schedules don't allow the time required by a full-blown offset print run with all the bells and whistles.
Short-run, temporary brochures for show distribution
When it comes to boat show print projects, a effective solution is to design and print a temporary brochure suitable for distribution at the show. The content must be accurate. The design needs to be top-notch and use the best photography and artwork available. The goal is to make a good impression to prospective clients during the show by having something tangible in hand.
Longer-run, high-quality brochures for follow up and next event
After the boat show, we recommend taking the time to review how the brochure was received and what questions customers had. The temporary brochure can be re-worked taking into consideration the boat show feedback and adding new material. The new, higher quality brochure can be used as a follow up piece to reconnect with boat show leads. Now that the new, final brochure is printed, you'll be ready for the next event well ahead of time.
If you need help with boat show preparation, just drop Laser Advertising an email or call to discuss your needs at 954-760-4667.
2 Comments
Reader Comments (2)
I like the digital printing is the real image printing.These images are very close to real world.Now a days these are considered as a fine and most liked images.
nice