Make the yachting lifestyle real with original charter videos

We'll be at the FYBA Charter Destinations Seminar showing original videos that promote the yachting lifestyle and fun destinations. Here are some of the benefits of using video in charter yacht marketing.

Yacht charter videos offer a quick way of communicating a lot of information to clients by

• Making the yachting lifestyle real
• Giving a clear sense of space on board
• Personalizing the crew service
• Presenting real meals served on board
• Identifying captain and crew members
• Showing how easy and fun the activities can be
• Demonstrating the use of tenders and water toys

Charter yacht brokers and managers should try to incorporate appealing videos of their fleet whenever possible. Seasoned charter clients can use the videos to consider new offerings. For the newbie guest, the video can answer a lof of their basic questions and set their minds at ease.

Be careful, there are also pitfalls:

• Don't show actual charter guests
• Don't invade anyone's privacy
• Don't make the boat look worse than it actually is
• Don't use exotic editing or camera work that would suggest sea-sickness
• Make sure that everything you video shows the boat and crew working in a safe, legal manner and using all safety precautions (such as including PFDs on water toys)

We'll be showing high definition video productions of the charter yachts SeaDweller, Mustang Sally, Azteca II and Mr. Terrible (shown here).

Background: Laser Advertising will show original original videos promoting the yachting lifestyle and fun destinations at the FYBA Charter Destinations Seminar on October 12, 2010 in Fort Lauderdale.  The event is open to members of the Florida Yacht Brokers Association, charter yacht captains and charter yacht crew. Charter brokers, yacht charter managers and yachting professionals attend these regular events to keep up with current trends in yacht vacations and destinations. Most of the videos we'll be presenting are available on Laser Advertising's YouTube channel.

Please give us call at 954-760-4667 or drop an email if you need experienced, professional assistance on your yacht video production.