Ten common mistakes in yacht video production
Some yacht videos do more harm than good
As video becomes more popular it’s important to realize that not all boat videos are created equal. Think about it, haven’t you noticed videos make a boat look worse than it is in real life? We’ve seen videos that look like they were shot to inventory for the insurance purposes and videos that look like surveillance tapes.
Ten common mistakes in yacht video production
- Video is shot at the dock with lots of distractions in the picture.
- The camera work makes the boat look too small.
- Video is shot on a day with poor light or at night with bad lighting.
- The boat is untidy or dirty; just not ready for prime time.
- Every part of the vessel is shown whether it looks good or not.
- The camera follows a narrator and the narrator’s backside is the star of the show.
- A narrator is in the middle of every scene, blocking views of the boat.
- The narrator has an annoying voice.
- The script is boring.
- Zany, eye-ball-grabbing transitions are used to jazz things up.
Yacht videos should support the yacht sales process.
Your yacht videos should not work against you by diminishing the perceived value of the vessel. A successful yacht video will open the eyes of the buyer to the most desirable aspects of the yacht.
To successfully promote a boat for sale, a video should perform three basic functions:
- Showcase the boat’s best features
- Stimulate the buyer’s interest and desire
- Portray the quality of the vessel accurately
As old show biz adage goes “leave ‘em crying for more." The successful boat video should leave the viewer wanting to know more. The viewer should have his or her interest piqued and prompted to contact the broker for more details.
Laser Advertising specializes in yacht videos that support the yacht marketing efforts whether a boat's for sale or for charter. Check out our YouTube channel of yacht videos. Give us a call if you'd like a professional yacht video production for your vessel.
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