On location yacht photography sells charter clients

On location yacht photography is one of the best ways to make a boat visually appealing to potential charter guests.

In general, the temptations of stock photography are:

• It's cheap.
• It's easy.
• It's fast.

The downsides of stock photography:

• The same images show up again and again.
• Photoshopping doesn't always result in a believable outcome.
• You forfeit the opportunity to be completely original.

The hassles of an on-location photo shoot are real. One needs to work around the charter schedule, the owner's schedule, the crew schedule,  and the maintenance schedule. And then there's the weather: too windy, too cloudy, too choppy, too dark. But assuming that it's possible to get a harmonic convergence of availability and splendid weather, the resulting images can really boost the appeal of your vessel.

One-of-a-kind images shot on location using your yacht, your amenities, your water toys, your special drinks, your place settings and your signature meals, really identify your boat as unique and desireable.

Original, on location photography sets your charter boat apart from the competition. If you're promising a one-of-a-kind vacation experience, your clients deserve to see original photography. 

Laser Advertising provides professional yacht photography services. We also work in conjunction with talented yacht photographers worldwide. By using a network of photographers, we can recommend a photographer close to your vessel in order to reduce hassles and improve results.

Post by Tracy Datlen