Beyond LOL Cats: Why your business belongs on YouTube

If you're ignoring YouTube, you're missing out on a very large market. Many business people mistakenly think that YouTube is just for kids or wasting time or silly animals. True, but the same could be said for broadcast television, cable, radio and print media.

YouTube accounts for one third of all Google searches: more than than Yahoo, it's more than Bing. It's too big to ignore.

YouTube can be used to promote upscale brands.

If you're unfamiliar with some of the upscale corporate uses of YouTube, check out the Hyatt Resorts YouTube channel  http://www.youtube.com/hyatt

Some benefits of having your own YouTube channel

1. It's free.
2. The potential audience is massive.
3. YouTube videos rank high in Google search results.
4. You can link your YouTube channel back to your home page.
5. You can embed your YouTube videos in your website.

How we use our YouTube channel

Laser Advertising has a YouTube channel http://www.youtube.com/laseradvertising. We set this up for several reasons:

1. To present our video portfolio
2. To drive traffic to our website
3. To drive traffic to our clients' websites
4. To be discovered by a large, worldwide audience

If you visit our YouTube channel, you can see the variety of ways in which we and our clients use YouTube to promote our businesses.

Our best recommedendation

• Go to YouTube and see what your competitors are doing.
• See what your industry is doing.
• Decide if you're missing the boat.